Why do we choose certain foods over others? Why do we overeat when most of the time it is not due to hunger? How does food advertising influence us and does it shape our lifestyle? How many decisions do we make each day with respect to food selection? The actual number may be much greater than what you assume it to be.
In his book Mindless Eating, Dr Brian Wansink discusses and reviews the food science and psychology that lies behind our actions. He discusses the science behind comfort foods, how food companies, restaurants and grocery chains have used his research to influence our behaviour.
Wansink emphasizes that “Most people believe they are Master and Commander of their food choices. I want them to see that they aren’t. But I also want them to see that they can make small changes that can put them back in the driver’s seat. I want people to see that making small changes in their kitchens and routines will make all the difference with no real sacrifice.”
- Dr. Brian Wansink, Director of the Cornell University Food and Brand Lab and Fulbright Senior Specialist in food marketing and nutrition, as well as author of Mindless Eating.